Sponsorship Opportunities at The Beale Park Boat Show 2010

Introduction:
The Beale Park Boat Show, at Lower Basildon in Berkshire, is set against a stunning backdrop of the River Thames, attracting more than 5,000 visitors.  It has grown considerably in recent years, becoming one of the south's leading boating events, featuring everything from: canal and river craft, classic and sailing boats, to electric and steam launches, canoes, motor cruisers, dinghies and holiday/hire craft.

Having evolved from what was a wooden boat show, to an event which caters for a broad section of the boating community and appeals to a strong and diverse audience – it now offers an unusual, informative and entertaining day out at the water's edge with a variety of entertainments, children's activities, talks and demonstrations, a cookery tent, craft and produce and a classic car display; all recent additions which have strengthened the show and heightened visitor interest. 

2009 was a successful year, despite the rain!  Designed to promote the use of the River Thames for recreation and to encourage people to take to the water (whether seafaring or inland), there is a seven acre lake at the heart of the showground, enabling visitors to discover boating for themselves, with a variety of 'Displays on the Lake' and the option to 'Try-A-Boat'. 

Free Boat Trips and Family Canoeing are key components and continue to be two of the event's most popular attractions, with more than 1,500 visitors venturing out on organised trips and in supervised trials, last year.

As the Show continues to develop, so organisers are keen to introduce new elements, seeking out new exhibitors and supporters and offering businesses a rare opportunity to benefit from what is a unique event - combining a Boat Show with the established attraction of a wildlife park,  and creating what is Beale Park's largest fund raising event. 

This document outlines several opportunities for companies to become involved in the event and to benefit from the exposure that it generates.

The Event:
Title: The Beale Park Boat Show
Date: Friday 4th- Sunday 6th June 2010
Times: 10am – 6pm Friday & Saturday
10am – 5pm Sunday
Venue: Beale Park, Lower Basildon, Berkshire

Key markets:
Boating community – traders, enthusiasts and associated organisations
Consumers
Local community
Media

Organisations associated with the show:
The Environment Agency, The River Thames Alliance and trade and boating associations/organisations – such as: The Thames Boating Trades Association, The Wooden Boatbuilders' Association, The Steam Boat Association, The Dinghy Cruiser Association, The Old Gaffers, Thames Traditional Boat Society, Thames Vintage Boat Club, The Electric Boat Association and The River Thames Society 

Show objectives:

• To deliver a show which caters for the needs of a broad section of the boating community by enabling them to exhibit their products in a suitable setting
• To attract newcomers to the water
• To raise awareness of the activities and pursuits that a life on the water has to offer
• To create a family fun day out by the water

Opportunities for 2010:
This event is made up of many components which present numerous sponsorship opportunities,  offering businesses the chance to be seen by a broad cross section of people.

The opportunities include:

• Overall show sponsorship
• Marina entrance and walkways (Pontoons)
• Show brochure
• Boat trips
• Arena and Entertainments Marquee
• Talks & Demonstrations Marquee
• Displays on the Lake
• Signage
• Car Park
• Classic Cars Field
• Cookery Demonstrations
• Banner space

Overall Show Sponsor:
By sponsoring the Beale Park Boat Show, your organisation will be directly linked with one of the South's key events, as thousands gather at the water's edge to enjoy an entertaining day out.  This is a unique opportunity for you to promote your business while supporting the work of Beale Park, part of The Child-Beale Trust, a registered charity, established in 1956. 

Your support will enable the Park to stage the show, its largest fund raising event, which creates numerous marketing and PR opportunities.

For an investment of £20,000 you will enjoy "Event Sponsor" status and the numerous business benefits associated with sponsorship, including:

•  Marketing, promotional, public and media relations opportunities  
• Company name and/or product re-enforcement – direct association with family fun and entertainment 
• Product testing – more than 5,000 potential customers given the opportunity to view/trial your product 
• Corporate Social Responsibility – to be perceived  to be an organisation which is involved in the community and supports charities working amongst its customer group 
• Product/brand positioning in one of the South's most popular tourist attractions

Sponsorship package:
Cost: £20,000

•  Sponsor's logo on show literature, to include:
• The event's letterhead – used for all correspondence associated with the show
• Promotional materials including - posters, flyers and car stickers – distributed throughout Berkshire and Oxon to local businesses in the community, to community groups, TIC's, at Tourist attractions, pubs, B&B's, sailing clubs, marinas, locks and businesses on the Thames, in addition to our exhibitors' direct mailings
• Advertising – logo/strap line included on all show advertisements to appear in trade publications, consumer press, regional and local community press  
• The Beale Park Boat Show web-site – Sponsor's logo to appear on the site's homepage for instant recognition and a sponsors' page will be created to include the sponsor's logo, editorial and photos with links to their own site
• Sponsor's page within the show brochure - offered to all visitors at the show
• PR opportunities – the Sponsor to be included in all press opportunities including photocalls, press calls and press releases
• Banners – the Sponsor will be invited to display their banners at prime locations within  Beale Park's 350 acre parkland – including entrance and exit points in addition to the showground
• Stand space – 10 x 10 metres (tentage to be provided by the Sponsor)
• Corporate hospitality - 40 complimentary tickets to attend the Boat Show, including free entrance to Beale Park during the show
• 7 exhibitor bands for those working the event
• A dedicated Boat Trip on the River Thames for the Sponsor and their guests – up to 120 passengers (refreshments to be organised/purchased as required by the Sponsor)
• Regular PA announcements to acknowledge the Sponsor, throughout the show

Marina entrance and walkways (Pontoons):
A key requirement of any boat show is a place for boats to moor and for people to embark and disembark, hence a need for pontoons throughout the showground.   The pontoons are a vital component, enabling visitors to view the boats at close quarters or even climb aboard as exhibitors take to the water during the show. 

The Marina is the place where the public can board several vessels and where some exhibitors moor prior to taking potential buyers out.  This package has been put together to enable a sponsor to create their own arch or entrance to the Marina which is a prime site.

Sponsorship package:
Cost:  £5,000

•  Prominence to be given to the Sponsor on the event's website with logo, editorial and photos + link to their own site
• Sponsor's page within the show brochure
• Sponsor to be included in all press opportunities and mentioned within press releases
• Stand space – Size, 3 x 3 metres (tentage to be provided by the Sponsor)
• 10 complimentary tickets to attend the Boat Show, including free entrance to Beale Park during the show
• Regular PA announcements to acknowledge the Sponsor, throughout the show
• Opportunity for the Sponsor to position prominent signage to promote their sponsorship at the show in the Orange/Marina area

Show brochure:
The show brochure is offered to each visitor free of charge (subject to availability) and features a competition to win a holiday.  The publication gives visitors a map of the showground, a programme of events, exhibitor listing, articles of interest and a record of the weekend.

Sponsorship package:
Cost: £3,000

• Sponsor's logo on the cover of the brochure
• Full page within the brochure
• Listing on website
• Banners in the showground
• Stand space – Size 3 x 3 metres (tentage to be provided by the Sponsor)

Arenas and Entertainment Marquee:
The arena was introduced to the show in 2007, and is the stage for a variety of performers including music, dance and a NewFoundland Dogs display!  The entertainment marquee is new for 2010, to house the many entertainments.   With a central location and attracting the attention of the majority of the crowd, entertainment is a prime sponsorship opportunity.

Sponsorship package:
Cost: £2,000

• Banner sites around the arena for Sponsor to position their company logo or advertisement
• Banner sites on the entertainments marquee
• Opportunity to display company literature in the marquee
• Logo/mention in the show brochure
• Listing on website
• Stand space (tentage to be provided by the Sponsor)

Boat Trips:
The Beale Park Boat Show is known for its Free Boat Trips - designed to encourage visitors to get out onto the water; a key element in the event's popularity.  In fact, the trips proved so popular in 2007, that they were fully booked by lunchtime, each day; resulting in the organisers booking a larger passenger boat in order to cater for demand in 2008.

Sponsorship package:
Cost: £2,000

• Sponsor's name check via the PA system at regular intervals throughout the show
• Banner space on both sides of the boat – to be seen throughout the show and on the River Thames
• Banner on the TBTA stand where the trips are booked by the public
• Opportunity to distribute company literature at the TBTA stand
• Stand space at the show (tentage to be provided by the Sponsor)
• Logo/mention in show brochure
• Listing on web-site

Talks & Demonstrations marquee:
2009 saw the introduction of a 'Talks & Demonstrations' marquee, specifically for talks, workshops and demonstrations with a watery theme!  This dedicated marquee has a black-out facility, in order that slides/films can be shown.

Sponsorship package:
Cost: £1,500

• Banner space on the marquee
• Sponsors' name check via the PA system at regular intervals throughout the show
• Listing on the website
• Name check at the beginning and end of each presentation
• Opportunity to have literature on display in the marquee
• Opportunity to give out goodies bags to attendees
• Logo/mention in the show brochure
• Opportunity to have a presentation slot

Displays on the Lake:
Following the successful introduction of displays on the lake three years ago, the event organisers now work in conjunction with the various boating associations and charitable organisations to bring visitors a varied and interesting programme of activity on the lake; with everything from fishing displays and a rescue demonstration by Newfoundland Dogs, to a variety of boating displays.

These displays are accompanied by a commentary which is broadcast via a PA system to the showground at regular intervals throughout the day.

Sponsorship package:
Cost: £1,000

• Sponsor's name check at the end of each commentary
• Sponsor's logo to be included within the Displays on the Lake page in the show brochure which is offered to all visitors free of charge.
• Listing on website

Signage:
All events need signage to direct exhibitors and visitors or to key attractions and areas of the showground.  This is an opportunity for the Sponsor to have their logo and a strap line on signage produced for the event.  Examples of signage include: welcome banners, pricing on the gate, showground maps, entertainment schedules, on marquees, area markings (eg Orange area), key facilities etc.

Sponsorship package:
Cost: £1,000

• Sponsor's logo or strap line on key signs throughout the showground
• Listing on website

Car Park:
With attendance figures reaching in excess of 5,000 people, car parking is a key requirement. This option enables the Sponsor to promote their brand within the parking fields.

Sponsorship package:
Cost:  £1,000

• Sponsor's logo, adverts or banners to be positioned throughout the parking area
• Listing on website

Classic Car Field:
The Classic Car Display is growing in popularity year on year and 2009 was a bumper year with the arrival of Morgans, Jaguars, Triumphs and MGs, not to mention a 1930's Bentley and a 1950's Cadillac.

The Classic Cars field receives many visitors and its entrances are clearly visible from the car park and on the exit road for the event, making it a prime spot for a potential sponsor.

Sponsorship package:
Cost: £750

• Sponsor's logo/adverts or banners to be positioned throughout the field and at entrances to the Classic Cars field
• Sponsor's logo/mention to be included in the show brochure
• Listing on the web-site

Cookery Demonstrations:
The Cookery tent made its first appearance at the show in 2007, with Mike Smylie (aka Kipperman) of 'Kipperland' and Simon Cooper of 'The Court of the Silver King' running a series of cookery demonstrations featuring fish and investigating the truths behind Omega 3.

2009's performance took the show by storm with the duo attracting a sizeable crowd.  The charismatic pair will be joining us again in 2010 with more tales of Omega 3!

Sponsorship package:
Cost: £750

• Sponsor's name check via the PA system at regular intervals throughout the show
• Banner space on the Cookery Tent
• Logo/mention in the show brochure
• Listing on the web-site

 Banner space:
The showground and car parking areas are all surrounded by fencing; dividing fields and creating a safe environment for visitors.  These fence lines create an ideal platform for exhibitors, sponsors, supporters and potential advertisers to promote their business.

Sponsorship package:
Cost: £250 per banner

• Banner space